Founding Edition

Get the playbook. Put your skill into action.

A practical 38-page playbook with worked examples and clear steps for turning a useful skill into a service. Build extra income alongside your job, or choose how far you want to grow.

From Skill to Service Business

  • Worked examples, ready-to-adapt scripts, and checklists
  • Clear offers, pricing, referrals, and finding your first customers
  • Bootstrap strategies based on Joe Newkirk's real experience
  • Instant digital access after purchase
$27

One-time payment. Secure checkout. No subscription.

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Yes! Add Become The Guy for $9.99
Build trust that keeps customers calling and referring.Practical lessons from 23+ years owning a service business. Learn how to set expectations, earn repeat business, and turn great work into referrals. Includes Your Next Five Jobs. One-time purchase. 12-page digital PDF.
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Secure one-time payment. Instant digital access.